Etsy charges roughly 10% of every sale once you add the transaction fee, payment processing, and listing fee together. Every platform on this list charges something different, and four of them (Depop, Bonanza, Storenvy, and Facebook Shops & Marketplace) charge $0/month until you make a sale.
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Table of Contents
- Introduction
- How We Evaluated These Alternatives
- Quick Comparison Table
- 1. Amazon Handmade
- 2. eBay
- 3. Shopify
- 4. Big Cartel
- 5. Squarespace
- 6. Depop
- 7. Bonanza
- 8. ArtFire
- 9. Storenvy
- 10. Ruby Lane
- 11. Facebook Shops & Marketplace
- How to Choose the Right Alternative
- About This Research
- Frequently Asked Questions
- The Bottom Line
Introduction
Picking a second selling channel is confusing because every platform quotes its fees differently. Some lead with a monthly subscription and hide the percentage cut. Others lead with “no listing fees” and bury a 15% commission three pages into their help center.
We pulled the current 2026 fee structure, plan pricing, and category fit for 11 platforms sellers actually use as an Etsy alternative, sourced directly from each platform’s own pricing and fee pages. Every number below is scoped to what a handmade or small-batch seller pays on a typical sale, not the enterprise tier nobody in this audience touches.
Here’s what we found after lining all 11 up side by side: no single platform beats Etsy on every dimension. Some beat it on fees and lose on traffic. Some beat it on traffic and cost more to run. Read the comparison table first, then jump to the platforms that fit your category.
How We Evaluated These Etsy Alternatives
Four criteria, applied the same way to every platform:
- Total cost per sale: combined listing fees, commission or transaction fees, and standard payment processing, using a $50 sale as the reference point
- Built-in buyer traffic: whether the platform sends shoppers to you or you have to bring your own
- Fit for handmade and small-batch sellers: category restrictions, minimum order requirements, and whether the platform was built for makers or general retail
- Migration effort: how much work it takes to move an existing product catalog over
We checked pricing on each platform’s own site as of September 2026. For the exact math behind Etsy’s own fee stack, see our full Etsy fee breakdown.
Quick Comparison Table
| Platform | Best For | Starting Cost | Per-Sale Fee | Built-In Traffic |
|---|---|---|---|---|
| Amazon Handmade | Handmade sellers wanting Amazon’s reach | $0/month | 15% referral fee | Very high |
| eBay | Vintage, collectibles, one-off items | $0/month (free listings tier) | ~13.25% + $0.30 | High |
| Shopify | Sellers building an owned brand | $39/month, billed monthly (Basic) | ~2.9% + $0.30 processing | None (you drive it) |
| Big Cartel | Small makers, flat-rate simplicity | Free (up to 5 products) | 0% platform fee | None |
| Squarespace | Design-focused sellers with content needs | $27+/month, billed annually (Commerce Basic) | 0% on Commerce plans | None |
| Depop | Fashion and vintage clothing, younger buyers | $0/month | $0 selling fee + processing | Medium |
| Bonanza | Low-effort secondary listing channel | $0/month | 3.5% + $0.25 | Low-medium |
| ArtFire | Craft-focused, Etsy-style community | Multiple monthly plan tiers | Commission varies by plan | Low |
| Storenvy | Free storefront plus marketplace exposure | $0/month | 15% marketplace commission | Low-medium |
| Ruby Lane | Antiques, vintage, and collectibles | ~$54/month (up to 50 listings) | Tiered commission | Medium (niche) |
| Facebook Shops & Marketplace | Local sales and social discovery | $0/month | 0% local / ~5% shipped | High (local) |
Fee disclaimer: These figures reflect each platform’s published rates as of September 2026. Marketplaces change pricing without much warning. Confirm current numbers on the platform’s own pricing or fee page before switching, and run your own numbers through our Etsy fee calculator to see what you’re comparing against.
1. Amazon Handmade: Best for handmade sellers who want Amazon’s audience
Amazon Handmade puts your products in front of the largest online shopper base in the US, for a flat 15% referral fee and nothing else.
There’s no listing fee and no monthly subscription for sellers who list exclusively through Handmade. The tradeoff is application review: Amazon vets sellers before approving a Handmade storefront, and it can take longer than opening an Etsy shop.
What we like:
- Flat 15% fee with no separate payment processing charge stacked on top
- Prime eligibility available through Fulfillment by Amazon, which most Etsy buyers never see as an option
- No monthly subscription cost for sellers who stick to Handmade exclusively
What could be better:
- Application and approval process before you can list
- 15% flat fee is higher than Etsy’s combined transaction and processing rate on most sales
- Amazon’s search and review system rewards volume, which favors sellers who can restock fast
Pricing: 15% referral fee per sale, no listing or subscription fee for exclusive Handmade sellers (official Amazon Handmade page) Best for: Sellers with production capacity to fulfill Amazon-scale demand and who want Prime shipping badges. Not ideal if: You sell one-of-a-kind pieces you can’t restock, or you’re not ready for Amazon’s approval process.
See our full Etsy vs Amazon Handmade comparison for a side-by-side fee and traffic breakdown.
2. eBay: Best for vintage, collectibles, and single-item sales
eBay charges a final value fee of about 13.25% on most categories, plus a flat per-order fee, and it’s still one of the largest resale and auction marketplaces on the internet.
Unlike Etsy, eBay supports both auction-style and fixed-price listings, which matters if you sell one-of-a-kind vintage or collectible pieces where price discovery through bidding can outperform a set price tag.
What we like:
- Auction format works well for rare or one-of-a-kind items where demand is unpredictable
- Category-specific rate breaks exist (athletic shoes over $150 sell at 8%, for example)
- Huge existing buyer base for vintage, collectibles, and used goods
What could be better:
- Standard category fee (13.25% + a per-order fee) runs higher than Etsy’s combined rate on most sales
- Sellers rated “Below Standard” pay an additional 6% surcharge on top of the final value fee
- Less built for handmade-specific discovery than Etsy or Amazon Handmade
Pricing: 13.25% final value fee on the first $7,500 of an item’s sale price (dropping to 2.35% above that), plus $0.30 per order, per eBay’s official selling fees page. Best for: Vintage, collectible, and one-of-a-kind sellers who benefit from auction-style price discovery. Not ideal if: You sell high volumes of low-margin handmade goods, where the per-order fee eats into thin margins fast.
3. Shopify: Best for sellers ready to own their brand and traffic
Shopify is the platform to move to once you’re ready to stop renting shelf space and start owning your storefront, your customer data, and your email list.
You pay a flat monthly plan instead of a percentage-based marketplace commission, which means your effective fee rate drops the more you sell. The catch: Shopify sends you zero built-in buyers. Every visitor has to come from your own marketing, SEO, or paid ads.
What we like:
- No marketplace commission, so you keep more of each sale as revenue scales
- Full control over branding, checkout, upsells, and customer email capture
- Massive app ecosystem for shipping, accounting, and marketing automation
What could be better:
- Zero built-in discovery traffic; you’re responsible for every visitor
- Monthly plan cost applies whether you sell anything or not
- Steeper learning curve than a marketplace listing
Pricing: Basic plan starts at $39/month, Grow at $105/month, Advanced at $399/month, plus standard card processing around 2.9% + $0.30 on the entry tier, per Shopify’s official pricing page. Best for: Sellers with an existing audience (email list, social following) who are ready to invest in owning the customer relationship. Not ideal if: You’re just starting out and have no existing way to drive traffic to a standalone store.
Read our full Etsy vs Shopify fee comparison before committing to a plan tier.
4. Big Cartel: Best for small makers who want flat-rate simplicity
Big Cartel charges zero commission on sales, full stop, which makes it one of the simplest cost structures on this list for a small shop.
You pay a flat monthly fee based on how many products you list, not how much you sell. That makes Big Cartel predictable for sellers with a small, stable catalog, but it also means you get no marketplace search traffic. It’s a storefront, not a discovery engine.
What we like:
- 0% transaction fee on every plan, including the free tier
- Free plan available for shops with 5 or fewer products
- Simple, no-code setup built specifically for independent artists and makers
What could be better:
- No built-in marketplace traffic, same limitation as Shopify and Squarespace
- Fewer apps and integrations than Shopify’s ecosystem
- Product limits on lower tiers mean growing catalogs need to upgrade plans
Pricing: Free for up to 5 products; Platinum runs $15/month ($12/month billed annually); Diamond runs $30/month ($24/month billed annually), per Big Cartel’s official pricing page. Best for: Solo makers with a small, curated product line who want low fixed costs and don’t need marketplace discovery. Not ideal if: You’re scaling past a few dozen SKUs or need built-in traffic while you build an audience.
Compare the full cost picture in our Etsy vs Big Cartel breakdown.
5. Squarespace: Best for design-focused sellers who also want a content hub
Squarespace pairs an online store with real website and blogging tools, which suits sellers who want a portfolio, a blog, and a shop under one roof instead of three separate tools.
Commerce plans remove the transaction fee that applies to the entry-level Business plan, so if you’re selling physical products, the Commerce Basic tier is the one to budget for.
What we like:
- Design templates are stronger out of the box than most storefront builders
- 0% platform transaction fee on Commerce plans for physical and service sales
- Built-in blog and content tools, useful for SEO and building an email list
What could be better:
- No marketplace traffic, same tradeoff as Shopify and Big Cartel
- Commerce features cost more than Squarespace’s basic website tiers
- Fewer commerce-specific apps than Shopify’s ecosystem
Pricing: Commerce Basic starts around $27+/month (billed annually) with a 0% Squarespace transaction fee on physical product sales, per Squarespace’s official pricing page. Best for: Sellers who want a combined website, blog, and store, and already have or are building a following outside the platform. Not ideal if: You need marketplace search traffic on day one and don’t have another way to reach buyers yet.
See the full Etsy vs Squarespace comparison for a fee-by-fee breakdown.
6. Depop: Best for fashion, vintage clothing, and younger buyers
Depop dropped its seller commission to $0 for US and UK sellers, making it one of the cheapest platforms on this list if you sell clothing, accessories, or vintage fashion.
The catch is audience: Depop skews younger and fashion-specific. It’s not a general handmade marketplace the way Etsy is, so it only makes sense as an alternative if your product category fits.
What we like:
- $0 selling fee in the US and UK as of 2026, down from a 10% commission in prior years
- Strong discovery among younger, fashion-focused buyers
- Simple mobile-first listing flow
What could be better:
- Narrow category fit: mainly clothing, accessories, and vintage fashion, not general handmade goods
- Optional Boosted Listings fee (12% on eligible boosted sales) if you pay to promote a listing
- Standard payment processing (about 3.3% + $0.45) still applies even with $0 selling fees
Pricing: $0 selling fee for US and UK sellers, plus payment processing around 3.3% + $0.45 per transaction, per Depop’s official selling page. Best for: Clothing, accessory, and vintage fashion sellers targeting a younger buyer base. Not ideal if: Your products fall outside fashion and accessories, since Depop’s audience is narrowly built around that category.
7. Bonanza: Best for a low-effort, low-fee secondary channel
Bonanza charges one of the lowest baseline commissions on this list, 3.5% plus a small flat fee, and lets you import an existing Etsy or eBay catalog instead of relisting everything from scratch.
It’s rarely anyone’s primary channel, but as a low-cost second listing point for an existing catalog, the math is hard to beat.
What we like:
- 3.5% base final value fee is lower than Etsy’s combined transaction and processing rate
- No listing fees on standard (non-advertised) listings
- Catalog import tools make it fast to cross-list from Etsy or eBay
What could be better:
- Smaller buyer base than Etsy, Amazon, or eBay, so expect lower volume
- Optional advertising tiers push the effective fee up to 11%+ if you opt in
- Less brand recognition with shoppers than the bigger marketplaces
Pricing: 3.5% final value fee plus $0.25 on the first $1,000 of an item’s final offer value, per Bonanza’s official pricing page. Best for: Sellers who already have a catalog elsewhere and want a low-cost, low-effort second listing channel. Not ideal if: You need Bonanza to be a primary traffic source, since its buyer base is a fraction of Etsy’s.
8. ArtFire: Best for craft-focused sellers who want an Etsy-style community
ArtFire is one of the original Etsy-style handmade marketplaces, built around craft and maker communities rather than general retail.
Its pricing has shifted between flat monthly shop plans and commission-based tiers over the years, so treat any specific number as a starting point and confirm current rates directly on ArtFire’s site before committing.
What we like:
- Built specifically for craft and maker sellers, similar audience intent to Etsy
- Community and forum features (Groups, Artisan Councils) that Etsy has scaled away from
- Multiple tier options for sellers at different catalog sizes
What could be better:
- Much smaller buyer traffic than Etsy, Amazon, or eBay
- Pricing structure has changed multiple times in recent years, making it harder to budget against
- Fewer integrations with shipping and accounting tools than the larger platforms
Pricing: Multiple monthly shop plan tiers with a per-sale commission on top of each; the exact monthly cost and commission rate depend on which tier you pick, so confirm current numbers directly on ArtFire’s own site before switching. Best for: Craft-focused sellers who want a smaller, community-driven marketplace as a secondary channel. Not ideal if: Traffic volume is your main priority, since ArtFire’s buyer base is a fraction of Etsy’s.
9. Storenvy: Best for a free storefront with optional marketplace exposure
Storenvy gives you a free storefront and only charges a commission, 15% as of 2026, when a sale comes through its own marketplace discovery, not your direct store traffic.
That split matters: if you drive your own traffic to your Storenvy storefront link, you’re not charged the marketplace commission at all, only standard payment processing.
What we like:
- No monthly fee and no listing fee, only a commission on marketplace-driven sales
- Free storefront works as a standalone shop if you bring your own traffic
- Simple setup for sellers who don’t need Shopify-level complexity
What could be better:
- 15% marketplace commission is close to Etsy’s own effective rate
- Smaller, less consistent buyer traffic than the major marketplaces
- Optional paid marketing add-ons can raise your effective cost on sales they generate
Pricing: 15% commission on marketplace-driven sales, no fee on direct-traffic sales beyond standard payment processing (about 2.9% + $0.30), per Storenvy’s official fee policy. Best for: Sellers who want a free storefront and are comfortable driving their own traffic most of the time. Not ideal if: You’re relying entirely on Storenvy’s own marketplace for discovery, since the commission there is close to what you’d pay on Etsy.
10. Ruby Lane: Best for antiques, vintage, and collectibles
Ruby Lane is a niche marketplace built specifically for antiques, vintage items, and collectibles, with a buyer base that skews toward serious, higher-spend collectors.
It runs on a monthly maintenance fee rather than Etsy’s pay-as-you-list model, so it works best for sellers with an established, higher-ticket catalog rather than someone testing a handful of items.
What we like:
- Buyer base is specifically collectors and antique buyers, higher average order values than general marketplaces
- Tiered commission drops as sale price increases, rewarding higher-ticket listings
- Less competition from mass-produced goods than Etsy’s broader marketplace
What could be better:
- Monthly maintenance fee applies whether you sell anything or not
- Narrow category fit: built for antiques, vintage, and collectibles, not general handmade goods
- Smaller overall buyer base than Etsy or eBay
Pricing: Around $54/month for up to 50 listings, plus a tiered commission on completed sales, per Ruby Lane’s official FAQ. Best for: Antique, vintage, and collectible sellers with an established catalog of higher-ticket items. Not ideal if: You sell lower-priced handmade goods or you’re still testing whether a category will sell.
11. Facebook Shops & Marketplace: Best for local sales and zero-cost entry
Facebook Marketplace charges nothing for local pickup sales and no payment processing fee on them either, making it the cheapest option on this list if your buyers are nearby.
Shipped sales through Facebook’s checkout, whether via Marketplace or a Facebook/Instagram Shop, carry a 5% selling fee (or a flat $0.40 for shipments under $8), on top of standard payment processing.
What we like:
- $0 fee on local pickup sales, no marketplace commission and no payment processing charge
- Massive built-in audience through Facebook and Instagram’s social reach
- The 5% shipped-order fee is lower than most marketplace commissions on this list
What could be better:
- Selling fee on shipped orders still adds up on higher volumes
- Less structured for handmade-specific discovery than Etsy or Amazon Handmade
- Local-only sales limit your buyer pool compared to a shipping-based marketplace
Pricing: $0 for local pickup; a 5% selling fee (or $0.40 minimum) on shipped orders through Facebook’s checkout, per Meta’s official fees page. Best for: Sellers who can fulfill local pickup orders or who already have an engaged Facebook/Instagram following. Not ideal if: You need nationwide shipping-based discovery, since Facebook’s strength is local and social, not marketplace search.
How to Choose the Right Etsy Alternative for You
Four questions narrow this list fast:
- Do you want built-in buyer traffic, or are you ready to drive your own? Amazon Handmade, eBay, Depop, and Facebook Marketplace bring shoppers to you. Shopify, Big Cartel, and Squarespace bring you a storefront, not an audience.
- What category do you sell in? Vintage and collectibles point toward eBay or Ruby Lane. Fashion points toward Depop. General handmade points toward Amazon Handmade, ArtFire, or Storenvy.
- What’s your monthly sales volume? Under a few hundred dollars a month, a flat monthly fee (Shopify, Big Cartel, Ruby Lane) can cost more than a percentage-based platform. At higher volume, a flat fee often wins.
- Are you replacing Etsy or adding a second channel? If you’re testing a second channel while keeping your Etsy shop live, low-commitment options like Bonanza or Storenvy carry less risk than a $39+/month Shopify plan.
If you’re weighing whether to leave Etsy entirely or just diversify, our statistics roundup and Etsy fee calculator are worth running your own numbers through before deciding.
About This Research
Nadia Cole has spent the better part of a decade elbow-deep in marketplace algorithms, first optimizing Etsy shops for other sellers, then writing about what actually works instead of what sounds good in a blog post. Nadia writes and edits Marketplace Hackers’ guides on Etsy category strategy, fees, and store growth.
This article is based on a direct review of each platform’s own pricing and fee documentation, pulled and cross-checked in September 2026, scoped to what a handmade or small-batch seller pays on a typical sale rather than enterprise-tier pricing.
Content reviewed and updated: 2026-09-01
Frequently Asked Questions
What is the cheapest Etsy alternative for small sellers?
Big Cartel and Squarespace’s Commerce plans charge 0% platform commission, so at low sales volume they can cost less than percentage-based marketplaces. Facebook Marketplace is free for local pickup sales. The cheapest option depends on your volume and whether you need built-in traffic.
Can I sell on Etsy and another marketplace at the same time?
Yes. Nothing about Etsy’s seller policy requires exclusivity, and most sellers who diversify keep their Etsy shop open while testing a second channel like Bonanza, eBay, or Amazon Handmade alongside it.
Which Etsy alternative is best for handmade jewelry?
Amazon Handmade and ArtFire both fit handmade jewelry sellers directly. Amazon Handmade offers more traffic; ArtFire offers a smaller, craft-focused community with less competition.
Do these alternatives charge listing fees like Etsy?
Most don’t. Amazon Handmade, eBay’s free tier, Depop, Bonanza, Storenvy, and Facebook Marketplace charge no per-listing fee, only a commission or fee on completed sales. Etsy’s $0.20-per-listing fee is one of the few remaining pay-to-list models among major marketplaces.
Is Shopify cheaper than Etsy in the long run?
It can be, once you’re selling enough that a flat monthly fee beats a percentage cut. A seller doing $3,000+ a month often pays less on Shopify’s Basic plan plus processing than on Etsy’s combined transaction and payment fees, but Shopify sends zero built-in traffic, so the comparison only holds if you can drive your own visitors.
Which Etsy alternative has the most built-in buyer traffic?
Amazon Handmade and eBay have the largest existing shopper bases among the platforms on this list. Facebook Marketplace has massive reach too, but skews local and social rather than search-driven.
Can I sell vintage items on these alternatives?
Yes. eBay and Ruby Lane are both built specifically around vintage, antiques, and collectibles, and typically outperform general handmade marketplaces for that category.
Do I need a business license to sell on Amazon Handmade or eBay?
Requirements vary by state and country, and neither platform requires a formal business license just to open a seller account in most US states. Check your state’s requirements and each platform’s own seller agreement, since this varies by location and isn’t something a marketplace comparison article can answer for your specific situation.
Which platform is easiest to migrate an existing Etsy shop to?
Bonanza has direct catalog import tools built for pulling in an existing Etsy or eBay shop, which makes it one of the fastest platforms to set up as a mirror of an existing catalog.
Is Depop only for clothing?
Depop is built around fashion, accessories, and vintage clothing specifically. It’s not designed for general handmade goods like home decor, jewelry supplies, or craft materials, so it only fits sellers in that category.
Which Etsy alternative has the lowest final value fee?
Bonanza’s base 3.5% final value fee is the lowest percentage-based commission among the platforms compared here, ahead of Depop’s $0 selling fee if you count Depop’s payment processing charge as a comparable cost.
Should I close my Etsy shop before diversifying?
Most sellers don’t, and we wouldn’t recommend it as a first step. Test a second channel while keeping Etsy live, track which one actually converts for your specific products over a full season, and only scale back Etsy once a second channel proves itself with real sales data.
The Bottom Line
There’s no single best Etsy alternative. There’s a best alternative for your category, your volume, and how much control you want over your own traffic.
If you sell handmade goods and want the closest thing to Etsy’s audience without Etsy’s fee stack, start with Amazon Handmade. If you sell vintage or collectibles, eBay or Ruby Lane fit better than any general handmade marketplace. If you’re ready to own your brand and already have a way to bring in visitors, Shopify, Big Cartel, or Squarespace get you out from under commission fees entirely.
Calculate what you’re actually paying on Etsy today before you decide what to compare it against.
Related Articles
- Etsy Fee Increases in 2026: The Full Seller Breakdown – the exact fee math this comparison is measured against
- Etsy vs Shopify for Handmade Sellers: Fees Compared – a deeper head-to-head if Shopify is your top contender
- 20 Etsy Statistics Every Seller Should Know in 2026 – the market context behind why sellers are diversifying
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