About Marketplace Hackers
Marketplace Hackers publishes category-by-category playbooks for people selling on Etsy: real fee math, SEO patterns that actually move a specific product type, photography that converts, and what it takes to build a store that doesn’t hand a chunk of every sale to a marketplace. We write for sellers who want the tactics, not generic e-commerce advice that ignores what makes a handmade or niche storefront different.
Who writes this

About the Author
Dima Makarenko — Technical Founder of StableCommerce and a 20-year e-commerce operator.
Dima writes and edits Marketplace Hackers’ guides on Etsy category strategy, fees, and store growth.
What we cover
- Category playbooks — fee math, SEO, and store setup broken down by specific product type, from rings to ring lights
- Fee and margin math — what Etsy’s transaction, payment, listing, and Offsite Ads fees actually cost by category
- Moving beyond Etsy — what it takes to run a store that keeps more of what you earn
Have a question, a correction, or a category you want covered? Get in touch.