About Marketplace Hackers
Marketplace Hackers publishes category-by-category playbooks for people selling on Etsy: real fee math, SEO patterns that actually move a specific product type, photography that converts, and what it takes to build a store that does not hand a chunk of every sale to a marketplace. We write for sellers who want the tactics, not generic e-commerce advice that ignores what makes a handmade or niche storefront different.
174+ guides across 12 product categories, published since January 2026.
Who writes this
About the Author
Chloe Cruz has spent the last four years writing about eCommerce and marketplace selling, and writes Marketplace Hackers’ guides on Etsy fees, platform comparisons, and store growth.
What we cover
- Category playbooks — fee math, SEO, and store setup broken down by specific product type, from rings to ring lights
- Fee and margin math — what Etsy’s transaction, payment, listing, and Offsite Ads fees actually cost by category
- Moving beyond Etsy — what it takes to run a store that keeps more of what you earn
Have a question, a correction, or a category you want covered? Get in touch.